Test your time to first byte using ByteCheck. Compare your current server with your new one. Is the new one at least as fast to first byte as the old one? I've often seen a test site have a robots.txt file that forbids Googlebot and other search crawlers from indexing that site because it's a test site rather than the live version favourite. This is a valid approach, but just be sure to test your relaunched site immediately after relaunching to ensure that the test crawlers file is not moved to the live site. If so, your live site will stop showing up in search engine results pretty quickly. Is the site mobile responsive?
It's so much easier to add this now than after the relaunch when you'll have to re-engage with the web designers. Visit the Google Mobile Friendly Testing Tool site. Most of Google's and Bing's requirements for mobile compatibility center around design issues, so it's worth jewelry retouching service finding those issues before launch and fixing them before going live. Does the new site use structured markup? As with GTM, a relaunch is the perfect time to update site templates and code. Even if there are no rich
snippets for a particular schema category, annotate your code anyway! Structured markup is used in different ways by search engines. 3. Content Review One of the common issues I've found on websites is image size. Often when a CMS (content management system) is used, the people who update the website content are not web designers themselves. That's the beauty of a CMS - it helps everyone in an organization contribute to the website without requiring a lot of technical knowledge (if any).