Regardless of whether someone Telemarketing List agrees or disagrees with the statement 'To save the climate, our livestock must be reduced'. In this study, the attitude towards Marqt was generally more positive in response to the statement Telemarketing List than towards SPAR. differences in assessment of authenticity for Marqt and SPAR Figure 5: Average scores on a 7-point scale, broken down into above average (n=80), average (n=122) and Telemarketing List below-average (n=110) on authenticity. Here it can be seen that the more authentic the message is experienced, the stronger the positive effect of brand activism.
Going against expectations can have a major Telemarketing List impact on society The results show that if a brand stays true to itself, it gets a greater positive response from consumers because the statement is considered authentic. In that sense, it is Telemarketing List 'safer' for a naturally progressive and socially engaged brand to display brand activism. In the BSR model, brands Telemarketing List with the same character as Marqt are often seen as the innovators.
They often attract consumers who Telemarketing List themselves have an adventurous character, are open to innovation and are prepared to take risks. The somewhat BSR 'greener' personality, on the other hand, is looking for safety and security. This Telemarketing List is the opposite of this. From a commercial perspective, it is therefore not advisable for a brand to make a 180-degree turnaround and come up with a position that can surprise or even shock Telemarketing List customers. From a social impact perspective, it is interesting to consider the fact that a little commotion can bring about change in places that are otherwise entrenched.