Content creation doesn't come cheap. As content marketers, we may have brilliant ideas for content that meets the phone number list needs of customers and potential customers, but ideas alone don't convince stakeholders to invest. We need to back up our ideas with data. We need phone number list to show that our suggestions match the needs of our target audience segments.
To make this effort easier, I've created a tool that does this alignment literally - on the phone number list rows of a spreadsheet. I call it the Multi-Channel Content Marketing Planner. This planner provides an easy phone number list to use and share place to capture the data and data-driven insights that lead to a strategically sound phone number list content marketing plan.
What do I mean by a strategically sound content marketing plan? I mean a plan that achieves the phone number list user-centric goal that content strategists around the world strive for: delivering the right content to the phone number list right people at the right time, which forces us to use the right channels.
The role of data-driven content strategy
Let's talk about the phone number list role that data plays in this tool. Data works well in this format because the rows and columns give us a visual medium to tell a story phone number list of what our target audience needs. This format is easy for stakeholders to follow.
Presenting your stakeholders with only raw data – search stacks – can bore them or overwhelm them, but share the phone number list data in the digestible form of this template to communicate what your audience segments need and want across all channels. can be convincing.
Information and data have always been part of my content strategy and phone number list content marketing plans. My clients, especially those new to publishing, always want to see the numbers to decide if creating content is worth it. For example, clients have refused phone number list to incorporate corporate responsibility content into their fashion e-commerce site because they believe the content will distract from those who want to buy. When these customers saw in the Planner that, prices being equal, over 90% of global consumers are more likely to switch phone number list to a brand that supports a cause, they dropped their resistance and supported my recommendation.