Doing, and they don't. But even if everyone is competent, people may prefer different approaches. The best downside is that you fail to establish that there is a "best practice" that you want everyone to follow, and the good thing about established "best practices" is that everyone eventually learns what which is expected. The worst case scenario, of course, is bad decisions and an out-of-control SEO program heading in the wrong direction. Ignorance of SEO Another important area is simple ignorance.
Don't be offended by this word. Ignorance simply means someone doesn't know. Nevertheless, it is a problem. For example, senior executives can make fax number list drastic decisions that will blow your entire SEO up in one fell swoop. It's not fun at all! Or the development team may make an SEO-unfriendly platform decision. Or they may create something using some cool new technology, like Angular JS, and not implement it properly to support SEO. These things can happen in any organization, of course, but it's much
more likely in a corporate organization where it's very difficult to monitor everything everyone does in relation to the website. This is a tough question to defend unless you constantly educate and communicate wherever you can about SEO – and this is one of the big recommendations made by all three speakers. be an educator Related to the issue of ignorance is that of adherence. Sometimes people may be aware of SEO, but they just don't buy into it. They don't want to invest in