For example, the team behind the award-winning musical Hamilton wanted to familiarize fans with the plays revolving cast members.
To do this, Hamilton started SwingSaturday on Instagram in which a cast member who is prepared to play multiple roles (known as a swing) takes over the official Hamilton Instagram.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
HamiltonI Image source
There are a few types of guest Instagrammers you can invite to create content for your takeover:
Employees at your company
Community members or customers
While it's certainly possible for Instagram takeover guests to accomplish multiple goals, we recommend choosing your guest with the most effective strategy in mind.
Influencers will draw their followers to your Instagram with their endorsement of your brand, so they're the best fit if your primary goal is to increase brand awareness by growing followers.
Employees will attract interest from their friends and colleagues who want a behind-the-scenes look at what they do at work every day. They're the best fit if your primary goal is to drive engagement on Instagram.
Community members and customers will post enthusiastically about your brand and show the value of your product. They're the best fit if your primary goal is to promote a product, event, offer, sign-up, or download.
Again, these goals aren't mutually exclusive. Ideally, the content your guest creates will be highly engaging, shareable, and compelling to the viewer.
3. Decide on the content format and takeover logistics.
Once you've figured out what you want to accomplish and who will host your takeover, it's time to nail down the specifics of how the takeover will run. Below are our suggestions of questions to answer when you meet with your takeover host:
When are you hosting the Instagram takeover, and how long will it last?
Who will manage the account? Will the guest get access to your Instagram credentials, or will they send you content and captions to post on their behalf?
How many times per day will the host post takeover content? If you have an optimal publishing schedule in mind, what times per day will the host need to post?