People want quality content they can rely on. With a well-written newsletter, marketers can engage subscribers and grow their lists organically. In our quest to shed light on our favorite newsletters, we'll share a different recommendation each time. In the second installment of our “newsletters you should know” series, we talk about total anarchy . (be sure to check out our latest article on the hustle if you missed it!) newsletters you need to know - ann handley's total anarchy newsletter - newsletters to follow - what is total anarchy? Ann handley's newsletterintroducing total anarchy total annarchy is a bi-weekly newsletter from ann handley
Of marketingprofs. If you're not familiar with ann handley, she's a marketer, author, entrepreneur, and natural content. But even with its company mailing list successes — or perhaps, because of its successes — handley's newsletter didn't quite live up to its other content. The newsletter was a project that, until 2018, handley had largely abandoned. Wanting to increase the quality of his email, handley began his email renaissance and began writing a bimonthly newsletter. However, total anarchy serves a larger
Purpose than just another marketing channel. Ultimately, handley understands the value of an engaged mailing list. She connects with people who want a professional guide and a real person they can support. Email is one of the main sources of influential information, and handley knows it:email is the only place where people (not algorithms) are in charge. — ann handley at content marketing world 2018for this reason, total annarchy offers trivia, writing tips, trends, and media recommendations. But the messages are far from scattered. Handley uses a classic formula for engaging readers: introduce her content with a personal hook,