Moreover, the decision-making criteria for each of the email list participants may be different, and each of them can pursue email list their own goals. This fact makes the process poorly controlled. In order to be able to influence the situation, it is important to know the email list roles of all participants in the decision-making processes. They can be as follows:
The initiator of the purchase who email list says that the product is needed The person who is responsible for finance and will approve the budget The researcher, the one who will collect information of possible proposals on the market and prepare a presentation email list Point of entry - the person who is responsible for communication between the company and the online store.
The user who will use the product email list The person who can help and participate in the process of communication (secretary, courier, etc.) All these roles are not necessarily present in the decision-making processes and are represented by different people. But it is important email list to organize the effective work with the person who is the "point of entry" and try to clarify all the information about roles and the number of people who are email list involved. By the way, this approach will be useful for B2C customers.