The heart beats faster and blood pressure rises. Some emotions, such as anger and fear, generate a lot of excitement. When we're angry, we scream. If we are afraid, for example that there will be a break-in, we keep checking the locks. Positive emotions can also cause excitement. The same goes for awe. This emotion drives us into action that makes us eager to tell others what we have seen. And that's why we hit that share button. Other emotions, however, have the opposite effect: they prevent us from taking any action. That is exactly what happens with the emotion of sadness. When satisfied, exactly the same happens. When people are satisfied, they relax.
They are happy, but don't really feel the need to take action. The results So, to recap the results, the emotions of anger and fear lead people to share because, like awe, they are emotions that create a lot of excitement. They activate people and incite Fax List them to action. Excitement is also a reason funny things are shared. In contrast, people are less likely to share things that make them happy or sad because these emotions reduce arousal. How can you apply this to your marketing activities yourself? Marketing activities are often aimed at disseminating information (especially in the B2B world).
But often information alone is not enough, it can even be a bit boring. That's where emotion comes in. Instead of hammering away at features or facts, we should focus on emotions. You must be thinking: but not all products or services can respond to emotions, right? In principle, any product or service can focus on emotions, even those without an obvious emotional hook. Want to make content go viral? Use the right positive or negative emotions Select emotions that cause a lot of excitement and prompt people to take action (in this case: sharing your content).